Who is John Mills?

I am a highly qualified fitness professional with over 25 years industry experience.
  • BA (Hons.) Sport and Human Movement
  • REPs Level 4 Specialist Exercise Instructor
  • SMA Level 4 Sports Massage Therapist
  • Sports Therapist
  • Fitness Lecturer
  • Nutrition and Weight Loss Coach
After graduating from University, I worked in private health clubs before establishing a successful personal training and therapy business. Many of my clients were busy business people trying to achieve a work / life balance, which lead me to developing corporate fitness packages, to address their specific needs.  I also worked closely with numerous blue chip companies to help their stressed company executives in the areas of mental toughness, stress management and effective strategies for improved health and wellbeing.


Outlaw half finish 2017

Outlaw half finish 2017

My experience of working with highly driven individuals and getting results, led to the opportunity to work in the world of elite sport. I work with athletes across a variety of sports, where I am responsible for the physical preparation of numerous elite sports teams and world champions.  Career highlights include traveling all over the world for 7 years in my role as Performance Trainer and Sports Therapist for Subaru World Rally Team and overseeing driver performance programmes for three seasons at BAR Honda F1 team.


John Mills training with Subaru

Training with Subaru

I have worked with experts around the world and hone my skills, specifically in the areas of weight management, optimum health and wellbeing, strength and conditioning, sports and exercise therapy (rehab). Latterly I have also further trained with leading industry professionals at the Running School (now a Master Coach) and Wattbike.

Through my studio and injury clinic, JM Complete Fitness, I offer a personal approach to individuals, groups, companies and sports teams via a robust results driven programme. I pride myself on utilising my expertise to provide a client centred approach to help all my clients achieve their individual goals.

Expertise and knowledge you wouldn’t expect to find outside of London, not to mention here in West Wales.
Sarah, 38




John Mills portrait image
Professional logos
Having seen you due to injury, I knew you would be the right person to help me with my running. I really enjoyed the run coaching sessions and can’t believe the improvements I have made. Looking forward to my first 5km (without walking)!
Sally, 28

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